LOS ANGELES, CA (February 18, 2019) - Tailgate Guys, the nation’s leader in premium tailgate and event services, has announced a strategic partnership with WMT, a full-service agency specializing in digital marketing, software engineering, and web development. The multi-year partnership kicks off this Spring with the re-launch of TailgateGuys.com. The initial phase of the platform will include improved user experience, e-commerce integration, and enhanced guest account management.
“We’re excited to collaborate with WMT on the enhancement of our digital platforms, ” said Parker Duffey, CEO of Tailgate Guys. “It’s our mission to serve up a premium experience to our guests at every turn and we know that technology is and will continue to be an important part of that experience.”
The redesigned TailgateGuys.com will feature easy to use navigation and a fully responsive design that will provide users and guests a more cohesive user experience. The platform will also feature a custom, machine learning e-commerce experience and other innovations that will provide deeper insights into consumer behavior and adapt to create a more streamlined customer journey.
“Partnering with Tailgate Guys presents an incredible opportunity for our team to collaborate with an industry leader, ” said Andres Focil, Founder of WMT. “We’re thrilled to be working with the team at Tailgate Guys to develop a digital platform that will further enhance the fans overall experience while also providing a scalable solution for Tailgate Guys partners for years to come.”
The proprietary digital platform will provide partners and users access to a one of a kind experience that will continue to evolve throughout the partnership.
“Our teams are creating unique technology that only a company with our market position and scale can deliver to our partners and guests.” continued Duffey, CEO of Tailgate Guys. “Through our partnership with WMT, we aspire to redefine the technology that powers game day management, much like Tailgate Guys redefined the pre-game hospitality industry ten years ago.”
The first phase of the platform is scheduled to launch in June of this year.
Founded in 2009, Tailgate Guys is the leader in tailgating services and premium pregame hospitality across the nation. Tailgate Guys works with over forty partners across the country to streamline game day operations and enhance fan experiences. Tailgate Guys has set the standard for the tailgate service industry and continues to expand their offerings and their geographic footprint. With the ability to host over one million tailgate guests a year, Tailgate Guys is committed to providing outstanding attention to detail to all partners and guests. For more information on Tailgate Guys visit www.tailgateguys.com.
WMT is a full-service agency specializing in Digital Marketing, Software Engineering & Web Development. WMT takes an individual approach to each client, demonstrating dedication to improve their websites, increase their online presence, and build lasting relationships.